The Challenge of Marketing to Women

Fuxia Challenge
aims to create a new and innovative approach to the America’s Cup competition, which will ultimately generate recognition and appeal within a specific target audience

Fuxia Challenge is:

• an international challenge in next America’s Cup edition 
• an innovative marketing and integrated communication initiative available to strategic corporate partnerships
• a  media platform for all parties interested in establishing direct contact with a specific target audience (female consumers)
• a female competitive spirit, as embodied also in a social context